Big Fentanyl Funds Campaign to Stop Government Overreach

A new player has entered the ring of corporate defiance, as Big Fentanyl announced a $20 million campaign to halt what it calls excessive government interference.

The initiative takes direct inspiration from the well-worn strategies of Big Pharma and Big Soda, both of which have long battled regulations they deem oppressive. Big Fentanyl’s target is President Donald Trump’s ongoing effort to curb the flood of fentanyl pouring across U.S. borders, a drug tied to tens of thousands of overdose deaths annually.

The campaign mirrors Big Soda’s outrage over proposals to ban the use of SNAP benefits for purchasing sugary drinks like Pepsi and Coke. It also echoes Big Pharma’s resistance to restrictions on pharmaceutical advertising, which rakes in billions while flooding screens with smiling patients and fine-print disclaimers.

Big Fentanyl argues that Trump’s border crackdown threatens its bottom line, framing the push as an assault on free enterprise.

“Government has no business telling us how to run our trade,” said Big Fentanyl spokesperson Chet Wheeler. “Fentanyl’s a product, just like aspirin or a can of Sprite—let the market decide.”

Support for the campaign has surged among well-paid conservative influencers, who see it as a stand against federal overreach. Posts from personalities like Clown Town, Ian Ching Chang Chong, Am Jerome Powell, and Erica Daugherty have flooded X, racking up thousands of likes and shares.

Clown Town declared Big Fentanyl a “hero of liberty” in a video that’s already been viewed over a million times.

“Trump’s gone too far this time,” wrote Erica Daugherty in a widely circulated post. “Big Fentanyl is just trying to keep America free—free from bureaucrats, free from borders, free from rules.”

The White House has pushed back, with Trump doubling down on his pledge to stop the drug’s influx during a recent rally in Ohio.

Federal data shows fentanyl-related deaths hit a record 70,000 in 2024, a statistic the administration cites as justification for its hardline stance. Yet Big Fentanyl’s campaign paints a different picture, casting the government as a meddling villain in a story of rugged individualism.

“We’re not the bad guys here,” said Big Fentanyl CEO Linda Grayson at a press conference in Dallas. “We’re job creators, innovators—why should we be punished for success?”

Critics argue the campaign glosses over the drug’s devastating toll, pointing to packed emergency rooms and grieving families as evidence of a crisis. Still, Big Fentanyl’s slick ads—featuring patriotic imagery and slogans like “Freedom Isn’t Free, Neither’s Fentanyl”—have struck a chord with a segment of the public wary of government control.

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